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7 Benefits of Facial Recognition Technology Every Construction Business Owner Should Know

7 Benefits of Facial Recognition Technology Every Construction Business Owner Should Know

Using cards and fingerprint recognition for clocking in and out is quickly becoming a thing of the past.

The pandemic has caused employers in construction to seek more hands-free systems to accommodate the new workplace health situation.

This is where current tech, such as facial recognition systems, can play a huge role in streamlining attendance at the job site.

According to a 2021 report, the global facial recognition market size was valued at $3.86 billion, and it’s expected to rise in the coming years.

So how can you, as a construction employer, benefit from using facial recognition?

This article will discuss what facial recognition technology means, how it works, and the 7 benefits of using it in your construction business.

What is Facial Recognition Technology?

Facial recognition technology is a biometric identification system that can identify individuals by their physical characteristics.

It captures and stores data points from a person’s facial features and creates a digital template, or “face print.”

This face print can then be compared against other images in a database to verify someone’s identity.

How Does Facial Recognition Work?

Facial recognition technology relies on artificial intelligence algorithms to detect and measure specific facial features from an image or video.

These algorithms convert the data into a mathematical formula that creates a faceprint.

The faceprint is then compared to a database of known faces to find a match.

If there’s a match, the person’s identity can be verified. If there’s no match, the person’s identity remains unknown.

The 7 Benefits of Facial-Recognition Software for Construction Businesses

During the current health crisis, facial recognition removes the need for constant disinfection and avoids health scares by reducing the risk of virus transmission.

It’s also a quick and convenient way to track employee attendance.

For construction business owners, facial recognition has many other benefits:

1. Enhanced Security

Facial recognition can be used to verify the identity of employees, contractors, and visitors before they’re allowed onto the job site.

This added layer of security serves as a two-step authentication process that can help deter trespassers and unauthorized individuals from accessing sensitive areas.

Such a system can also be used in office settings to protect your data from theft and prevent unauthorized access to your financial department and other secure areas.

2. Reduced Costs

The mass availability of facial recognition systems has significantly reduced their prices, making them a more affordable option for business owners.

Now such tech can be installed on a mobile device or even be used as a cloud-based solution.

Compared to other security measures like guards or CCTV cameras, facial recognition can be more cost-effective, especially for businesses with multiple locations.

By reducing the need for paper time cards and manual attendance tracking, businesses can also save on labor costs associated with data entry.

3. More Accurate Time Keeping

According to a 2022 report by the National Institute of Standard and Technology, facial recognition can help you track employee attendance more accurately.

The report reveals facial recognition algorithms have a favorable average error rate of 0.08%, up from 4.1% in 2014.

With traditional methods like time cards and fingerprint scanners, there’s always the potential for human error.

Face recognition systems can automate the process of tracking employee attendance and eliminate the need for manual data entry, which can save you time and money.

4. Improved Productivity

By tracking employee attendance, you can identify patterns of absenteeism and tardiness.

Employers can use this information to improve employee productivity by addressing underlying issues such as childcare, transportation, or lack of motivation.

Facial tech can also help employers avoid unauthorized lunch breaks and coffee runs by monitoring employee activity in real-time.
This information can create a more efficient work schedule that improves productivity and reduces wasted time.

5. Ensuring Data Protection

Facial recognition can help you comply with data protection laws, such as the EU’s General Data Protection Regulation (GDPR).

The GDPR requires businesses to implement security measures that protect the personal data of employees, customers, and other individuals.

Though the US has still to agree on a collective law regarding data privacy, many states have already started drafting their own.

For example, California put forward the “California Consumer Privacy Act,” a stature that mirrors the GDPR.

Virginia also passed its consumer data protection act in 2021.

With more states looking into developing such laws, businesses should consider using facial recognition systems to ensure only authorized individuals gain access to personal data.

Employers can monitor employee activity and prevent data breaches by tracking who accesses what data and when they can quickly identify and investigate any potential security threats.

6. Improved Employee Safety

According to the Bureau of Labor Statistics, there are roughly 150,000 construction site accidents each year.

The Occupational Safety and Health Administration (OSHA) also reports that fall hazards are the leading cause of injury at construction sites.

Facial recognition can be used to track employee whereabouts on construction sites, which can be especially helpful in emergencies when you need to account for everyone’s safety quickly.

7. Efficient Payroll Processing

Facial recognition can also be used to streamline payroll processing.

By tracking employee hours worked, you can automatically calculate wages owed and eliminate the need for manual data entry.

This can save your business time and money while reducing the potential for human error.

Facial recognition can verify an employee’s identity when they clock in or out, which can help prevent time theft.

Investing in Facial Recognition Technology

Facial recognition serves many industries, from law enforcement agencies to construction companies.

As a construction business owner, it’s crucial to be aware of facial recognition technology’s benefits for your company.

With the ability to speed up security checks and improve safety on job sites, facial recognition technology can help you run a more efficient and safe business.

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